Academy DJs at Road Atlanta 2008

Patrón Tequila Party Tent 2008

Academy DJs, Inc hired to represent a corporate sponsor finding themselves on the "Speed" channel and the talk of the races. The Club Patron lounge was the only place to be to watch the races or hang out after them thanks to Academy DJs, Inc

Intense is one word that can accurately describe the past 4 days of my life. It started nervously waiting for my new boss, Richard, to arrive at my house for a long 6.5 hour road trip to Braselton GA just outside of Atlanta. What would we talk about for 6.5 hours? Would there be any awkward moments of silence? To our surprise we found our common ground and had plenty to talk about even after a few tense moments about gas pedal management. Richard reminded me that the Petit Le Mans was where the race was and not on I-75. Road Atlanta Raceway is in Braselton, GA, a sleepy town with an international race track that never seems to sleep. Just like the race cars roaring and rocking around the race track, our job was to rock the Patrón Party tent for 3 days in a row from 9 am to 7 pm. That’s where the intensity comes in. MC’ing and DJ’ing for 10 hours a day is no light feat. Richard and I drew upon our military experiences and worked as a team. First attract the crowd then secondly keep them entertained which equals people staying and enjoying more and more Patrón Tequila. On day 3 the crowd size was so large we felt like soldiers who did not want to leave their post until the mission was complete. That’s exactly what we did. Richard brilliantly flowed on the microphone; I spun the wheels of steel with a hypnotic rhythm for 10 hours straight with no breaks or switching of roles. We just felt the flow and did not stop for anything. At the end of the day our client, Patrón, along with the masses, was happy. It was then we realized the importance of adrenaline. Academy DJs came through and actually made this corporate tent and sponsor the hotspot to be at the races.

Article by Steadman Pottinger